创业辅修课程
NOTE: The courses and requirements listed below correspond to the revised Entrepreneurship Minor as approved September 2019.
enter -1010创造性思维
This course prepares students to understand and address two pressing issues in organizations today: how to recognize and create new opportunities and how to think more creatively within workplace environments. Students will be introduced to a number of tools, concepts and approaches including human-centered design, 构思技巧, the importance of embracing ambiguity, personal responsibility and the place of risk and failure in entrepreneurship, 创意与生活.
ENTR-1020 Introduction to Entrepreneurship
This course introduces students to the opportunities and challenges associated with creating and managing a startup and small business. Students will learn about the Lean Startup framework, 这让创始人可以进行测试, 推进, and improve business ideas and meet important milestones. The course also provides an overview of small-business concepts, including topics such as: how to recognize business opportunities, types and characteristics of entrepreneurship, 商业生命周期, 创业经济学, 知识产权, product and service research development and acquisition, 以及技术的使用.
ENTR-2020 Digital Marketing (Brand Advertising)
Ensuring brands and products are easily found by customers requires both inbound and outbound methods backed by a solid web presence. Choosing the right channel/s and refining digital content allows companies to enjoy higher conversion rates while receiving the best ROI on advertising efforts. This class will evaluate the different E-commerce Platforms, how to optimize product information and explore the best SEO methods to ensure highest deliverability. Advertising through various PPC (pay-per-click) campaigns then 评估 metrics using assorted Analytics software are also covered in this course.
ENTR-2010 Digital Marketing (Creating Content)
The rate at which customers shop and source information online is accelerating at a frenzied pace. Many companies — ranging from startups to established corporations — are unsure how to best engage these content-starved consumers and find themselves struggling to grow awareness and generate leads. This course reveals why and how many companies are compelled to supplement or replace traditional marketing methods with digital-style engagements and provides an immersive experience alongside the most common platforms and tactics used in social media marketing, 内容创作, 自动化营销.
entro -2030创业金融
Entrepreneurial Finance differs from traditional corporate finance due to the way startups are founded and funded. This course lays out the financial decision-making process of founders, 主人, and CEOs from early to late-stage ventures and covers financial techniques such as bootstrapping, 风险资本, 公共拨款, 和集资”. Students will learn capital table strategy, discover sources and types of venture funding and calculate startup venture metrics and valuations.
进入2040年社会企业
This course uses research and cases from both secular and faith-based organizations to understand the blending of business models and mission-focused purposes to solve social problems and further the Kingdom of God. The student will learn to identify opportunities, 开发混合业务方法, 避免陷阱, 确定筹集资金的方法, and plan a launch of their enterprise.
ENTR-3040 Business Consulting Practicum
This course will be a practicum for students to gain experience in a small business or entrepreneurial setting that is appropriate for their future goals. These experiences will be in the form of internships, 阴影的企业家, working in a small business or entrepreneurial firm on significant projects or in significant roles, or consulting with these types of firms. Due to the dynamic nature of opportunities provided by small business people and entrepreneurs, 这是可以接受的, with the permission of the lead professor, 在任何时候. 除了, 因为每一次经历都是独一无二的, 这是可以接受的 more than once for up to 12 semester hours.
ENTR-3410 Special Topics in Entrepreneurship
A variety of courses are covered under this heading on an experimental basis. This allows the department to meet the changing needs of the students without formally adding or dropping courses.
ENTR-3510 Entrepreneurship and Small Business Management
This course will introduce students to business innovation and entrepreneurship in small and large organizations. 设想的基础, 评估, 开始, and running a brand-new business and/or a new business unit within an existing organization will be explored.